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Writer's pictureKian Jackson

Cryptocurrency Trends: What They Mean for the Online Payment Industry


Introduction

In recent years, the rise of digital currencies has revolutionised the global payments industry. It began with the introduction of Bitcoin, the first major currency innovation, followed by the emergence of various other cryptocurrencies including stablecoins. These advancements have disrupted traditional financial systems and reshaped transactions on a global scale.


The Emergence of Digital Currencies 

Cryptocurrencies, with Bitcoin as the prime example and underpinned by the robust foundation of blockchain technology, debuted in 2009 as decentralised digital assets. Blockchain technology introduced a seismic shift in the perceived risk of financial transactions thanks to its unparalleled security and transparency. This technology can potentially prevent fraud and unauthorised activity, promising secure, peer-to-peer transactions without the need for banks or payment processors as intermediaries.


As Bitcoin gained momentum, the cryptocurrency landscape expanded at an unprecedented rate. Alternative coins such as Ethereum, Ripple, and Litecoin emerged, each offering its own unique features such as smart contracts, speedier transactions, and increased scalability potential. Users were provided with more choices, further fuelling digital currencies' growth. Cryptocurrency use for payments continues to be a core functionality, with Ethereum being heavily used to facilitate stablecoin payments. Stablecoins have become a key part of the cryptocurrency ecosystem, offering a less volatile alternative to Bitcoin due to their linking with a fiat currency.


These market changes are not just a blip on the radar; they underscore a significant and irreversible shift in the financial landscape. The growing value and demand for decentralised forms of payment are not trends to be ignored; rather, they are the signs of a new era already upon us.


Impact of ETF Approvals

The SEC's landmark decision to approve bitcoin exchange-traded funds (ETFs) in January this year was a pivotal moment in the evolution of digital currency in the financial industry. Despite concerns about the speculative nature of cryptocurrencies, the SEC was compelled to approve them following a court ruling. This approval sparked a significant rally in the digital currency market, underscoring cryptocurrencies' growing interest and potential.


The debate about Ethereum's future ended with the recent approval of ether ETFs (SEC approval on 23rd May 2024). Ether is the second-largest cryptocurrency and the backbone of the Ethereum network, so its future also looks promising. These latest moves increase the potential for cryptocurrency to become recognised as a legitimate asset class and drive further usage and adoption to transition into mainstream finance. 


However, financial commentators have highlighted potential threats to this consolidation. Some analysts speculate that the SEC's erstwhile reluctance to endorse ether ETFs may have been politically motivated, suggesting the possibility of future political interference. Such uncertainties could engender volatility in crypto markets, particularly with the impending presidential elections on the horizon.


What is the Future of Cryptocurrency?

Undoubtedly, cryptocurrency has the potential to revolutionise payments and offer new opportunities to individuals and enterprises, especially those limited by existing financial frameworks. Blockchain-facilitated transactions can be processed almost instantly and are secured by complex mathematical processes. Hence, cryptocurrency, especially stablecoins, is perfect for online payments, cross-border transactions, and micropayments.


Nonetheless, this new and rapidly evolving technology is not without challenges. One of the biggest obstacles is its relatively poor acceptance among merchants. While some have started accepting cryptocurrency, traditional forms of payment, such as credit cards and cash, still dominate merchant transactions. Cryptocurrency has yet to attain a critical mass of user acceptance.


A significant drawback of cryptocurrency has been its volatility. Fluctuating crypto values complicate pricing management for merchants, posing a substantial hurdle to its adoption as a payment alternative. Furthermore, the regulatory ambiguity surrounding cryptocurrencies presents another challenge. Governments and financial institutions are still grappling with the optimal regulatory framework for cryptocurrency governance and use. Until these issues are resolved, widespread cryptocurrency adoption as a payment method remains elusive. Fortunately, stablecoins provide an exception to this problem. Being linkable to a hard currency such as US dollars, makes them a more reliable, and stable payment option that merchants can use.


The Future of Cryptocurrency in Payments

Despite these challenges, the future of cryptocurrency in payments is promising. Increasingly, more companies are starting to accept cryptocurrency as a payment form. New decentralised financial systems based on blockchain technology could disrupt traditional banking and payment systems. This has compelled traditional financial institutions, payment networks, and banks to explore digital currency options and allocate resources towards future developments. 


Market Trends, New Technologies and Uses

New technologies are constantly being developed and launched, so the market will remain dynamic and increasingly diverse. An example is the introduction of the Lightning Network, which has been implemented to speed up Bitcoin transactions and mitigate fees. 


Real-time and cross-border payments represent a significant and relatively untapped market, ideally suited for cryptocurrency. These payments benefit from the ability to transcend international banking challenges. Stablecoins provide an attractive option for merchants handling cross-border payments due their helpful benefits that include low fees, quick turnaround, without the volatility of earlier cryptocurrency forms.


The use of digital wallets is likely to continue growing at a fast rate, eventually displacing the use of physical cards. That does not mean that card networks and their associated payment processing options will change drastically. New technologies will likely be integrated into the current payment industry system merchants already access. The increased reliance on digital-based transactions will likely favour further use of cryptocurrencies.


Conclusion

The future trajectory of cryptocurrency usage in payments will be contingent on various factors, with volatility being a primary concern.  The transition to a more stable currency form, whether through government intervention or the advent of less volatile technologies, will be crucial. The influence of government regulations and technological advancements in facilitating easier cryptocurrency usage will also be pivotal in shaping its future.


Cryptocurrency and online payments are dynamic and complex market sectors. If you need help understanding their future impact on your business, please do not hesitate to contact me as soon as possible for a confidential discussion.


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